Be a Part of Upcoming Spring Campaigns
This spring, Visit Fairfax will again direct a portion of our marketing outreach to several events/visitor experiences coming up in our region (including the National Cherry Blossom Festival and the World Scout Jamboree). You can be included in this marketing effort by collaborating on special packaging opportunities. Learn how to get involved here.
Dear Fairfax County Tourism Partners:
Happy New Year! We want to thank you for all of your support throughout the past year and also give you a quick look at our upcoming campaigns. Visit Fairfax plans to direct a portion of our marketing outreach to nine specific events / visitor experiences in the coming months. You can showcase your business at NO COST by developing any special offer that complements these events or visitor experiences. Click on the links to the campaign landing pages in the table below for inspiration on offer/package development. Some of these pages are still in development, but they will give you a sense of the messaging. Each of the pages will promote any special offers that relate to the specific audience.
|
Event |
Dates |
Notes |
Campaign Landing Page |
|
World Scout Jamboree |
July - August |
The 24th World Scout Jamboree will take place at the Summit Bechtel Scout Reserve in West Virginia from July 22 to August 2, 2019. USA Contingent Units will arrive on July 21, 2019. The last time this event took place in the United States was in 1964. Visit Fairfax is running a campaign inviting Scouts from across the nation and the world to visit the Capital Region while they are on the East Coast, either before or after the jamboree. |
|
|
The National Cherry Blossom Festival |
March 20 – April 14 |
Fairfax County will again host a number of official Cherry Blossom Festival events, and we will be promoting this internationally renowned event through a number of our distribution channels. Take advantage of the large-scale interest in this regional event. |
|
|
Rolling Thunder |
Memorial Day Weekend |
Event organizers have announced that this will be the last year for the Rolling Thunder in the Washington area. Visitors come from far and wide for this special weekend in any given year, so the “last ride” may have record participation. Visit Fairfax will be conducting highly targeted marketing to motorcyclists and veterans. |
|
|
Spring Vacation Campaign |
Spring – Summer |
Visit Fairfax will once again be promoting travel to Northern Virginia and the Capital Region for general vacation consumers. There is no need to theme packages; however, make sure that all of your “general” packages have been loaded on fxva.com. We will promote all packages in the system through these display banners. |
|
|
Birding – Spring Season |
March – June |
“Birders” travel on average for 12 days every year in pursuit of their passion, and Fairfax County is located on the Atlantic Flyway! Visit Fairfax conducted a highly successful campaign last spring that will be repeated this year. Hop (or fly) on board by developing an offer designed specifically to appeal to birders. |
www.fxva.com/things-to-do/outdoor-activities-sports/birding/ |
|
Craft Brew |
Ongoing |
The interest in Craft Brew is sweeping the nation, and Fairfax County is home to 9 independent and locally owned breweries. Last year, Visit Fairfax successfully launched a new campaign that highlights our local breweries and our stakeholders who want to get in on this national movement. |
|
|
LoveShare |
Ongoing |
LoveShare is the first corporate social responsibility (CSR) program for the hospitality community of Fairfax County. Show support for our neighbors in need, and showcase your business as one that cares. Nearly 7,000 consumers have already downloaded the LoveShare app! Get the details and submit your offer at www.fxva.com/lovesharepartner |
|
|
Epicurean Travel |
Ongoing |
Fairfax County is a haven for foodies and those interested in culinary experiences. We are running a campaign designed to attract the epicurean traveler and will promote any food-related packages. |
|
| Faith-based Travel | Ongoing | The new Museum of the Bible has sparked interest in visitors to the area. We are leveraging that attention and highlighting the area's faith-based attractions. |
www.fxva.com/things-to-do/itineraries/faith-based/
|
Visit Fairfax will employ a number of different media types and distribution channels to engage each of these audiences. In every case though, the media will drive visitors to a custom landing page designed to inspire visitors based on their unique interests. As part of our message on those landing pages, we plan to feature our hotels, restaurants, and attractions that have created special packages or offers based on that particular event or visitor experience. If you would like to be featured, just tell us about your offer or package; we will do the rest.
You may submit offers directly into the Partner Extranet, send us an email, or give us a call. We also welcome the chance to help you brainstorm unique and engaging offers. Here are the basics:
- Cost: NONE. There is no cost to participate with an offer for any of these campaigns. You simply need to let us know what your offer is, and we’ll include you on the specialty landing page.
- Packages: can literally be anything. Keep in mind that the marketing will be highly targeted. Therefore, the most interesting offers may be those that are designed to appeal to those coming for a specific reason. Visit Fairfax will also be conducting a general spring banner campaign and will be promoting all general offers as well. You are not limited in the number of offers that you’d like to promote and may participate in any or all of the campaigns.
- Deadline: there are no official deadlines, and you may submit an offer at any time until the campaign concludes; however, you may miss out on an opportunity if your offer or package is not in place when the marketing for the campaign begins. Most of these campaigns will be actively promoted beginning in February.
- Requirements: Very few. You simply need to ensure that your staff is prepared to redeem or execute the offer/package when a visitor requests it. There is no additional need to track redeemed offers.
We’d love to showcase as many of you as we can! Please call us with any questions. We welcome the opportunity to talk about your ideas.
Yours in hospitality,
Visit Fairfax