Visit Fairfax recently hosted a familiarization tour for German tour operators from DERTOUR and Meiers Weltreisen, two of Germany’s largest operators for North America. The tour was an ideal way to showcase the destination to the German market, given the companies’ large customer base in the fly/drive market.
Stops on the tour included George Washington's Mount Vernon, Meadowlark Botanical Gardens, Wolf Trap National Park for the Performing Arts, and The Winery at Bull Run. Additional partners included Isabella Eatery, Box’d Meals Nationwide and DoubleTree by Hilton McLean Tysons.
Germany is the third largest international inbound market to the Capital Region with 184,000 arrivals in 2016 that spent over $220 million. More international data is available through Capital Region USA.