"To Market, Sell, and Promote Fairfax County as a Preferred Destination for Visitors in the Areas of Business, Leisure, and Sports Travel through Exciting Products, Programs, and Activities that will Distinguish Fairfax County and Contribute to the Overall Economic and Social Growth for our Citizens and Communities."
Visit Fairfax, established in July 2004, is a 501c6 non-profit organization and is governed by a 26-member board responsible for the general administration and proper operation of the organization. The goal of the organization is to work in conjunction with our stakeholders in distinguishing Fairfax County as a premier tourist destination. Visit Fairfax is funded by a portion of the Transient Occupancy tax (hotel tax).
As a Destination Marketing Organization (DMO), our mission is to enhance economic and social growth in Fairfax County and Northern Virginia by marketing, promoting, developing and coordinating tourism, conventions, sports and hospitality opportunities in the area. Visit Fairfax touches the lives of virtually every resident in our area, in one way or another. We bring visitors to Northern Virginia - visitors bring money to the businesses in Fairfax County. In addition to the primary responsibility and mandate of marketing, Visit Fairfax also fulfills the roles of Economic Driver, Industry Coordinator, Public Representative for our area and Builder of Community Pride.
Visit Fairfax employs a staff of talented tourism professionals, each dedicated in their own specific way to promoting tourism for our community. Based on the principles of partnership, cooperation and mutually beneficial alliances, our program of work is managed by objectives, and is accountable for tangible, measurable results ensuring a significant Return on Investment. Here are some of the ways we work to achieve our goal: