"The mission of Visit Fairfax is to promote, market, and sell Fairfax County as a year-round, preferred destination for visitors from all market segments including all business travel segments, leisure and sports travel. We use all marketing disciplines to develop incremental visitation by promoting our destination products, programs and activities that distinguish Fairfax County and contribute to the overall economic and social growth of our citizens and communities."
Who We Are:
Visit Fairfax, established in July 2004, is a 501c6 non-profit organization and is governed by a 26-member board responsible for the general administration and proper operation of the organization. The goal of the organization is to work in conjunction with our stakeholders in distinguishing Fairfax County as a premier tourist destination. Visit Fairfax is funded by a portion of the Transient Occupancy tax (hotel tax).
As a Destination Marketing Organization (DMO), our mission is to enhance economic and social growth in Fairfax County and Northern Virginia by marketing, promoting, developing and coordinating tourism, conventions, sports and hospitality opportunities in the area. Visit Fairfax touches the lives of virtually every resident in our area, in one way or another. We bring visitors to Northern Virginia - visitors bring money to the businesses in Fairfax County. In addition to the primary responsibility and mandate of marketing, Visit Fairfax also fulfills the roles of Economic Driver, Industry Coordinator, Public Representative for our area and Builder of Community Pride.
What We Do:
Visit Fairfax employs a staff of talented tourism professionals, each dedicated in their own specific way to promoting tourism for our community. Based on the principles of partnership, cooperation and mutually beneficial alliances, our program of work is managed by objectives, and is accountable for tangible, measurable results ensuring a significant Return on Investment. Here are some of the ways we work to achieve our goal:
- Sales calls, trade and travel shows, and one-on-one appointments with hospitality partners increase leisure travel to Fairfax County, as does focusing on individual and family markets through targeted advertising.
- Working closely and proactively with meeting planners and event coordinators to bring groups and organizations to Fairfax County, while ensuring these groups have the resources necessary for a successful event, helps to establish the County as a meeting destination.
- Maximizing the usage of local sports facilities by actively pursuing youth and adult sporting events and activities through trade shows and strategic alliances greatly increases the economic impact of tourism in our community.