Customize Your Content for these Upcoming Events
We’d like to promote your business! We will be focusing our marketing on several big events and interest segments this spring. Customize your special offers and packages to target the following and we might include it on FXVA.com: Cirque du Soleil, Rolling Thunder/Ride of the Patriots, World Scout Jamboree, Craft Beer, Birding, Faith-Based Travel, and/or Food & Beverage packages.
Here are some of the upcoming events and visitor experiences that Visit Fairfax will be targeting this spring and summer. By sending us your relevant packaging and special offers that target these segments, we will be able to list your content on our specialty landing pages. Through digital and social marketing, we will direct traffic to these landing pages which will feature your content.
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Event |
Dates |
Notes |
Campaign Landing Page |
| Cirque du Soleil: VOLTA | July - September | Cirque du Soleil will return to Tysons under the Big Top this July with a new show called "VOLTA." Packages for this show could include "show your ticket" promos at restaurants and attractions, tickets included in hotel stays, or unique, circus-related offers. | Coming soon. Check out last year's page: www.fxva.com/luzia |
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World Scout Jamboree |
July - August |
The 24th World Scout Jamboree will take place at the Summit Bechtel Scout Reserve in West Virginia from July 22 to August 2, 2019. USA Contingent Units will arrive on July 21, 2019. The last time this event took place in the United States was in 1964. Visit Fairfax is running a campaign inviting Scouts from across the nation and the world to visit the Capital Region while they are on the East Coast, either before or after the jamboree. |
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Rolling Thunder |
Memorial Day Weekend |
Event organizers have announced that this will be the last year for the Rolling Thunder in the Washington area. Visitors come from far and wide for this special weekend in any given year, so the “last ride” may have record participation. Visit Fairfax will be conducting highly targeted marketing to motorcyclists and veterans. |
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Spring Vacation Campaign |
Spring – Summer |
Visit Fairfax will once again be promoting travel to Northern Virginia and the Capital Region for general vacation consumers. There is no need to theme packages; however, make sure that all of your “general” packages have been loaded on fxva.com. We will promote all packages in the system through these display banners. |
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Birding – Spring Season |
March – June |
“Birders” travel on average for 12 days every year in pursuit of their passion, and Fairfax County is located on the Atlantic Flyway! Visit Fairfax conducted a highly successful campaign last spring that will be repeated this year. Hop (or fly) on board by developing an offer designed specifically to appeal to birders. |
www.fxva.com/things-to-do/outdoor-activities-sports/birding/ |
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Craft Brew |
Ongoing |
The interest in Craft Brew is sweeping the nation, and Fairfax County is home to 9 independent and locally owned breweries. Last year, Visit Fairfax successfully launched a new campaign that highlights our local breweries and our stakeholders who want to get in on this national movement. |
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Epicurean Travel |
Ongoing |
Fairfax County is a haven for foodies and those interested in culinary experiences. We are running a campaign designed to attract the epicurean traveler and will promote any food-related packages. |
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| Faith-based Travel | Ongoing | The new Museum of the Bible has sparked interest in visitors to the area. We are leveraging that attention and highlighting the area's faith-based attractions. |
www.fxva.com/things-to-do/itineraries/faith-based/
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Submit your offers related to these categories either through the Partner Extranet, by sending us an e-mail, or by giving us a call to talk it over (703-752-9506). We look forward to helping promote your business!